Red Cross

We made parents tell their kids that they couldn't afford to celebrate christmas. When they got a reaction, they told them it's was for fun, they will have christmas this year as well

Copy: For thousands of vulnerable children in Denmark, it's not fun

The most effective Christmas campaign for Danish Red Cross ever.

The film collected in only 4 hours twice as much as the year before, and 90% of the donations were new.

Selected Works

Anthon BergProject type

Coca ColaProject type

VICEProject type

ArlaProject type

Cirkel Kaffecampaign

Red CrossProject type

Alm. BrandProject type

DBAProject type